Greenwashing is the false “environmental-ification” of the commodification of life. It is a rhetorical strategy that fetishizes goods as ‘“green’” —while concealing the externalized environmental impacts of extractivism and accumulation by dispossession that characterize goods produced under capitalism. Greenwashing consists of deceptive advertising that attempts to convince the public to buy supposedly environmentally-friendly products. Greenwashing, also known as the “green sheen,” is also found in policymaking that promotes false solutions.
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